Email Signature Marketing

What Is Email Signature Marketing?
An email signature is a small bit of information that one attaches to the end of an email message. Email Signatures can be an excellent viral method if used effectively. Email Signature files are the best free advertising available anywhere on the Internet and can be a very powerful tool if used correctly.

Email signature marketing is one the simplest and easiest ways to market your product or service online. A simple link at the end of your email signature can easily attract new prospects to your online offerings. Though simple, this is a powerful marketing technique for exposing any offer.

Don’t create long signature files. Many people will take offense at a lengthy and blatant attempt to make money from your signature (bad netiquette!). Some may also refuse you public postings. Make it short and to the point, aiming for a maximum of 6 lines, and never more than 8.

What an Email Signature Do for Your Business

• Builds a brand or recognizable identity for your organization. The sig line becomes a key element of overall branding.
• Serves as a cognitive flag, enabling email recipients to make connections among emails received from various members of your organization.

Your signature file is a great place to advertise it.
1. Your name
2. Your company name
3. Your web site URL
4. Your email (or auto responder) address
5. A a short message advertising your web site, product or service.
6. For email only, also consider adding your phone number.