How to Optimize Our Site for Local Search

How to Optimize Our Site for Local Search

Some website owners want visitors to come from a specific country, city or region. This could be the case with local bloggers or offline business owners, for example. In those occasions it would be a good idea to optimize the site for local search, and here are some tricks that you can use for the purpose.

• Use Geo Tags
• Add Your Site to Google Maps
• Local Web Directories and Yellow Pages
• Use Google Webmaster Tools

Use Geo Tags

Applying geo tags is not hard. Here is an example for Indore, M.P India. You just need to add the code below to the Head section of your site or blog (modifying it accordingly):

<meta name=”geo.position” content=”23.039574;-72.566020″>
<meta name=”geo.placename” content=”Indore, M.P, India”>
<meta name=””geo.region” content=”M.P-IN”>

Add Your Site to Google Maps

Visit local.google.com and click on “Put your business on Google Maps”. After the login you need to fill some forms. After that you will need to locate your location on the map and describe the category that better describes your business or website. You can also submit photos or videos.

Local Web Directories and Yellow Pages

Submitting your site to local web directories and yellow pages will help you relevant back links and improve your search engine authority for local search queries and get local traffic to your site.

Use Google Webmaster Tools

It is a best way to let Google know about your geographical location is via the Google Webmaster Tools.