LinkedIn company profiles now provide a wide variety of tools to help your organization improve business networking opportunities. LinkedIn profiles are our one and only place to build connections and a network around our experience. Sure, other social media platforms give us an opportunity for us to talk about our experience but our LinkedIn profile allow us to showcase our capabilities without having to repeat numerous times.
Here are a few tools and tips on how to get started:
- Increase your visibility
- Build a Business Profile
- Market Your Involvement
- Improve your connect ability
- LinkedIn Outlook Toolbar
- Engage Users with Thought Leadership
- Promote your Company’s Services
Build a Business Profile
Setting up a business profile is relatively easy, you start by setting up your personal profile.
Market Your Involvement
Market your involvement on LinkedIn by including links, logos, and commentary to highlight your company’s activity. A well-placed LinkedIn logo may give that visitor a more appealing way to follow your company.
Improve your connectability.
Once you have a business profile completed, get found on LinkedIn by mining your existing connections and adding new members to your profile.
LinkedIn Outlook Toolbar
One of the most effective tools is the free LinkedIn Outlook Toolbar which scans your Outlook files and imports your contacts automatically. After it completes running its search it gives you the option to connect with those users. The toolbar is free and is available on LinkedIn’s website.
Your recommendations are highly regarded as people want to see that you are well liked, trusted and respected within your industry.
Engage Users with Thought Leadership
As an expert in your field, you probably spend a good amount of time engaging friends, prospects, and colleagues in conversation.
Promote your Company’s Services
One of the newest features in LinkedIn’s company profiles is Services. The Services tab allows businesses to promote products or services by completing a questionnaire for each item with the option of uploading a corresponding image. Users within your network can also recommend and share your services with others.
Getting a good LinkedIn company profile is essential for anyone who desires to have a successful social media strategy. Hence, it is important to take advantage of all the best tools available.