When I ask someone if they do social media, the majority replies “yes” we have someone who manages our social media for us. Is it really helpful? The answer is “yes” it is helpful in long run. Find out the reason behind that-
1.Time Factor– SM (Social media) usage grows rapidly, new platforms materialize and there is still only twenty four hours in each day. Between observe for brand and competitors, agreeable with influencers and customers, creating sharable data driven content regular basis, planning and proper executing campaigns, measuring and reporting quick results and the other vital projects on a marketers plate, there simply is not sufficient time in a marketers day to accomplish it all.
2. Talent Factor – Social media monitoring large volumes of unstructured data for brand reputation, competitive intelligence, strategy insights, data to drive content master plan and all the other quality reasons to observe requires a certain type of professional person. That man is not likely to be the same man who excellent at customer engagement or content creation. And that man is not likely to be the same man who excellent at live event monitoring or strategy implementing. It takes a professionals with a diverse talent sets to execute a accomplishing strategy, outsourcing functions can fill in the gaps.
3. TechnologyFactor– Technological rotation continues to happen at an astonishing pace. Relying on a social media outsourcing partner to keep abreast of such changes and provide insight into proper stage which can help marketers to achieve their goals.
4. Best PracticesFactor– A social media outsourcing partner will work with a number of local and outsider clients and, therefore, expand foresight into what works properly and what doesn’t work properly. Leveraging the acquaintance and insight from a partner who generally works with multiple marketers with the best chance to create and implement campaigns that will achieve the fruitful result.
5.Cost Factor – Leveraging social media professionals with multiple skill sets, experience and technology across multiple marketers allows outsource partners to supply service most often at a cost lower than acquiring the three “T” i.e. technology, talent, and time to handle all the tasks internally. Outsourcing part of your social media is not only smart but also cost effective.