It is the time of digitization, when eCommerce marketplace is growing at an explosive rate. If we believe the stats carries out by Forbes, 51% of the Americans choose to shop online using various eCommerce portals. This behaviour has created a rush among the businesses to embrace the trends of digitization by developing a website and a mobile app for running their eCommerce store. However, not every business aiming to achieve this disruption gets to the top of the eCommerce game. Some businessmen face problems like poor inventory management, low quality photographs, less website traffic, and ultimately give up their venture that they once walked on with a perception to run an excellent show with their eCommerce retail stores. How to Grow Your Business Online with a Custom eCommerce Website
If you already have an eCommerce business running or if you are planning to run your very own successful eCommerce retail store, these valuable tips will help you in your venture:
Decide on the Type of your Business
Whether you want to launch a single-store single vendor, single-store multiple vendors or multi-store multiple vendors eCommerce portal, decide on what your product is going to be. This will help you have a clear thought process about your business and you will be able to couple it well with the business model.
Decide on the Type of Platform
On the basis of your business model, decide on the type of digital platform you would want to target your eCommerce store – Website, mobile app, or both. If you are experiencing a cash crunch or are a little low at the investment end, you can start with a website first and then gradually build up a mobile app for your eCommerce store. However, ensure that your website is compatible with the other devices including Smartphones.
Decide on the Features
Looking at the eCommerce mobile app of today, it is evident as being developed with a rich set of features. However, there are might be some features which may not add any value to your business and hence, should be eliminated – e.g. Multiple payment option is an important feature but if you are just beginning with your business, having only the popular eWallet, credit/ debit card, and netbanking could suffice. Paypal could be added later on.
Decide on the Customer-first Aspects
If you won’t cater to the demands of your customers, chances are someone else will. The extract is to run your eCommerce portal by following a Customer-centric approach. Ultimately, they are the decision-makers and the ones who will take your business either to the top or the bottom rock. Try to incorporate user-friendly interactivity in your eCommerce website/ mobile app. More the ease for customers to shop, more they will be attracted towards your platform.
Decide on the Ways to Leverage Data
All thanks to Big Data and tools that a better analysis about the business is possible. Remember to look for the relevant data to study the customer behaviors and design personalized offers that specifically caters to their needs.
Decide on a Strong Marketing Plan
You need a strong marketing plan to reach out to your customers for drawing them to your website/ app. Ensure that you link your portal to various Social Media Platforms and market your products well. Have well optimized content on your website/ app for SER visibility.
Making eCommerce Retail Store Future-ready
The best business strategy is to stay ahead of the curve. Therefore, it becomes essential for the businesses to make their eCommerce Retail Store future-ready.
The future is predicted to be largely influenced by Artificial Intelligence. Other trends to look forward to for eCommerce Retail Stores are:
Chatbots are no longer confined to being the voice assistant. They have become an integral part of digital marketing. Apart from this, they aid and enhance the customer experience by providing customer service round the clock.
- Virtual Changing Rooms
With Artificial Intelligence and Virtual Reality set out to touch the very arena of eCommerce business, they are going to influence the way how customers interact with the portal. Technological leaps with features such as Virtual Changing Rooms can help the shoppers make better purchase decisions.
- Personalized Offers
The trends set by Big data will be helpful for the businesses to craft personalized offers and cater to the specific demands of the customers, thereby increasing their sales and rate of conversions.
Considering the evolution of digitization and the elevating rate of Smartphone usage, one thing is for sure, eCommerce website is going to be replaced by mobile apps. And why not? It is the go-to way to shop and provides convenience of usage to its shoppers as compared to the mobile application. So, if you are considering to launch an eCommerce website, you should consider the mobile-friendliness of the portal. However, this would only be a patchy solution to your business and would need an upgrade sooner or later.
A smarter decision would be to go mobile-first, especially when the cost of app development is justified for eCommerce Retail Stores, considering the quality that the top app development companies provide.