Today, the world is engulfed with unimaginable technologies and its easy availability makes an individual feel no less than a member of royal standing. Every individual is a potential client and for a business to survive in the society of blue blood and heavy competition, one has to come up with a superior business approach. And in this approach, when it comes to promoting one’s business in the digital platform, just a website would be of little service. Having a website is a prerequisite credential for any business model. The real question is, can your website talk to your clients and convince them?
Here comes the role of a potent landing page builder and an effective landing page design. A landing page is a page that opens up when one clicks on a business website and as the saying goes “The first impression is the last impression.” The more attractive and appealing a landing page is, the more are the chances that the visitor will dig deep. If the landing page design is boring or ambiguous, the prospective client will not think twice to hit the close button. They are after all men of higher standing, Blue Bloods!
Here are a few tricks and strategies to optimize the landing page for a better lead generation.
A Defined Purpose
The goal of a landing page design should be easily comprehensible. Extra information should be avoided. Just by looking at the landing page design, one should get a straightforward idea about the product or the service. What does it offer? What is it advertising? The target audience should get the whole picture in just a glimpse.
The Landing page builder should be capable of feeding the page with high standard and accurate content. Unappealing content, boring or irrelevant content or even grammatically incorrect content can lead to losing clients. Too much content also become tedious to read. It is advisable to break down the content into blocks as it becomes easy for the readers.
Heading and Subheadings
Once a person is on the landing page of a website, the first thing that is helpful to him is the heading. A heading tells a lot about the product or the service. It is normally considered to keep the headline short and sweet and to the point. Too many words in the headline will bring down the effect of it. The next thing a good landing page design should possess is subheading right after the heading. Once the reading is involved with the page, he or she would certainly look for a tad bit of more information on the heading. Hence the subheading. Subheading should be informative regarding the heading.
Call to Action
Call to action is the portal through which readers are converted into customers. CTA is a button, quite subtly visible on the landing page. The CTA button should be perfectly designed, keeping in mind the landing page design. There are many suggestions made for the Structure of the CTA Button but the baseline of every suggestion is that it should be attractive. CTA should capable of delivering a sense of urgency to the readers.
Boost Your Page Loading Speed
You don’t need the reports from any surveys to know that if the webpage is taking too long to load, people will jump within no time. An effective landing page builder will make sure to eliminate irrelevant information from the website to make it easy to load. Loading speed will depend on the theme and the size of the website. A smart landing page design will be such that it will keep all necessary information and yet minimize the loading delay.
Include Videos and Graphics
The main purpose of the landing page design is to make the visitor involved and engage. What better option than short videos and attractive graphics? Right kind of videos and graphics can keep the clients glued to the screen and at the same time deliver all the necessary data and material pertaining to the service or product. Right kind of graphics helps readers to absorb the details and retain it in their memory for a long time.
Optimize Your Forms
It becomes tempting to gather as much information as possible from the client while he is still surfing on our landing page. Data is always useful, however, too long inquiry list may annoy the visitor and he may skip the entire survey. It is advisable to eliminate irrelevant questions and if the list still remains too long, in a smart landing page design, the landing page builder would break it in into multiple pages and display a progress bar.
Show Reviews and Testimonials
The best way of convincing anyone for the product or service is through the experience and testimonials of existing and/or past clients. It is a fact that people tend to believe someone who is not typically related to the sales department of the organization. Testimonials and reviews give a sense of personal touch and a connection to the clients. Normally, in a good landing page design, reviews and testimonials are places at the bottom and they are brief passage referring our product or service.
Test Your Landing Pages
Testing is the key to success and the more tests you run the more accuracy you get. Keep in mind that every test you take must have a single change a single variant because if you make more changes then you won’t be able to detect the differences between the two variants. After running all the tests analyze the data and apply your learning’s.
Don’t forget to add visual data in your website because a website based on just the website design won’t fetch you more customers.