SEO is one of the best ways to generate local leads in 2019. Are you aware of it? Compared to other digital promotions, it is a way far economical for local businesses. Without understanding the working mechanism of local SEO, it is not a good idea to hire an agency. It might seem like a nightmare for you! So, focus on this blog post to learn more about the local lead generation.
Meaning of Local Search Engine Optimization
You must understand one basic thing here. When people search on the internet, they do it in terms of specific local keywords. For example, search terms like “restaurants near me”, “offset printers near me”, etc. Hope you got my point. Your duty is to serve your online customers with relevant content. These techniques are also implemented by your competitors. So, you have to get it done with extra caution. Of course, a planned strategy will bring you success.
How Does SEO Perform at Local Levels?
Businesses want to do targeted marketing of their products and services. Of course, it squeezes out the hard work from SEO professionals. By blending the localized content on the website, you can attract the new set of clients. If your business appears in the top of the search engine, premium clients are more likely to get in touch with you.
Yes! It is possible to beat your competitors. Go ahead and integrate the local content marketing and local SEO blogging to your website. You are in 2019. So, it is a must to adopt these techniques. Otherwise, businesses lose control of online visibility.
Best Ways to Optimize Your Business for Local SEO
By now you would have realized the actual importance of local SEO. It is the perfect time to know how to optimize and make all the techniques work. You know what? The search engine algorithms have changed a lot in recent years. So, go through these optimization techniques. Keep your basics ready.
#Strategy 1: Website Optimization for Local SEO
We are talking about your online presence. So, the business website is the center point. It matters a lot for local search engine optimization. Google Maps provides complete business details to your customers. Other related information has to be referred from the website itself. So the blend of Google Maps and locally optimized website works in an excellent manner. Here is the list of things what you can do.
- Optimize your website for mobile phones. Majority of the local searches happen on smartphones. As a result, your site must perform well even on mobiles.
- Let the website loading speed be fast. Otherwise, the customers immediately tend to leave your site even before loading.
- Plan well and carefully compose the content to be put on the website. Deliver only the required messages in the form of SEO optimized content. Get everything they want on your homepage.
- Let your NAP – Name, Address, Phone Number be present on the website. Also, maintain the same consistency wherever you mention. Google recognizes you for that particular location.
#Strategy 2: Insert Local Business Schema on Your Website
Schema Markup is the technical aspect of local SEO. It gives Google detailed information about your business. All this happens at the code level. In turn, it helps you to deliver the customized content to all the relevant audience. When you use this strategy, the trust flow increases.
You are more likely to get ranked on local search engines. Optimize by allowing the customers to book an appointment from your google maps site. Of course, adding schema is a tricky task. But, it 100% worth doing.
#Strategy 3: Build Genuine Citations and Brand Mentions
Google gives very high importance to the citations and brand mentions you build. Now, the local listing algorithm works in favor of you. What exactly is meant by citation?
A citation refers to the mentioning about your business and NAP details by another website. However, these websites do not link back to your site. These might not be as strong as the local inbound links. But Google trusts your business and it is always a good thing, to begin with.
Bonus: Never Forget Doing This Important Step
Ensure that you have created a 100% complete Google my Business account. Google always aims at providing the best possible local searches for its customers. So, give them all the information they want about your business. Some of the key areas you should pay attention are:
Correct address verify your business location, relevant business category selection, link to the business website, crisp and attractive description, and opening hours.
Answer the phone calls actively. It improves the response rate. Give high importance to the reviews. Get genuine reviews from your customers and let it be displayed on Google Maps.
Ultimately, local SEO is a brilliant idea to attract more foot traffic to your store. When you do this right, you will be at the top of local searches. Get started today! Build your local presence without compensating on the quality.