Digital marketing is something that any business of any shape and sizes can easily access irrespective of their budget.
So, do you have a startup and need to get off the ground and start running? You will need to embrace digital marketing.
Digital marketing is a powerful tool that can help you build a huge online presence of your brand and take words of your business to your target audience.
On the contrary, digital marketing is wide and you might get confused with the different channels available to you. Each methods come with it own results.
Now, here are 5 top digital marketing methods you can use to grow your startup and get more than excellent results for your business.
SEO (Search Engine Optimization)
This is a must for sustainability of your startup. SEO boils down to optimization of keywords, content, web pages, search engine marketing and a lot more. It also includes concepts like bookmarking, building back links, social sharing signals just to name a few. SEO Trends for 2020
You must ensure that your website is working fine and are mobile friendly to welcome traffic from mobile users. If you don’t know your way around SEO, you will need to hire an SEO specialist to conduct an SEO audit on your site and help you work things out.
To really speed up growth for your business, you will really need to invest time and effort in content marketing.
Content marketing entails using content to announce your brand and create massive awareness of your products or services.
Content is supreme as it gives something useful to your potential customers. You will need to publish content on top publications in your industry, post quality content on your blog and other communities where your target audience are active.
Have it in mind that majority of your content (80% to be precise) should be educational, while 20% promotional. This is how it works with content marketing.
Social Media Marketing
Obviously, this is one of the best ways to get exposure and build an online community. It is one of the cheapest digital marketing methods you can use for your startup. Social media has the power to turn your business into a profitable brand.
There are many social media platforms but you will need to choose the right ones. You will need to go with platforms most of your target audience are active, and create a business account there.
Also, you will need a social media strategy in place to make it more effective. You will need to spend more in paid ads and also hire a social media marketing agency to help you create an effective social media campaign.
Despite the news that email marketing is dead, marketers are still getting good returns on investment from email marketing because people still open and read emails.
And one good thing about email marketing is that you don’t need to break the bank to run an email marketing campaign. Some businesses have excelled with email marketing.
If you are ignoring email marketing, you are missing out and losing to your competitors. With a warm list of email subscribers alone, you can get unbelievable results.
Pay per Click Marketing (Google Ads)
This is another top digital marketing method which involves the use of search engine advertising to bring visitors to your website. No startup should ignore this marketing method.
With PPC marketing;
- You can reach potential customers at the right time.
- You have absolute control of how much you spend.
- You only pay when your ads are clicked on
Pay Per Click marketing is a powerful marketing tool to get sales-ready leads for your business. It is kind of technical, so you will need an expert to run a successful campaign that will convert for you.
So, these are the top 5 digital marketing methods any startup can use to grow their business at the beginning stage before they can embrace other digital marketing methods.