Your website can’t grow much if it does not offer visitors a good user experience. People generally leave a website if its layout looks uninspired or its content boring. A website’s performance also suffers in cases where its web pages take longer than two seconds to load. And if the web design is not appealing and navigation cluttered, it can greatly hurt the prospect of the website. Quite clearly, UI can hold the key to success of any website. Despite that, UI design mistakes are common which almost always lead to failure of websites.
Here are some of most common UI design mistakes that often lead to failure of websites –
1. Unresponsive Design
Unresponsive design is one of major UI design mistakes that websites make. This limits their prospects and even leads to failure. Because, such a design will render the site ineffective when it comes to being responsive across devices and platforms. If the design is not responsive, users won’t be able to access the best features through devices of their choice. Plus, responsiveness is now a ranking factor and sites that ignore this essential UI feature are bound to suffer a lot. If the design is unresponsive, it will stop websites form giving the best UX to their users.
2. Cluttered Layout
Websites with cluttered layout are nothing less than a menace to customers. They ruin user experience and can become quite frustrating to users. If the layout is not organized and to the point, it can affect the conversion rates of the website as customers won’t be able to get the CTA put in place. The use of too many colors, content, image and lack of focus to the aesthetic can make the layout a total mess. If the layout does not consider usability first and only focuses on the aesthetic, it could lead to UP design flaw which is never good for the website.
3. Unintuitive Navigation
If the navigation of the site is not proper and organized, it can make users leave the website earlier than expected. The purpose of a website is to let users easily navigate from one place to other or navigate through the site to get information easily. The navigation is intuitive only when there are proper visual signs and marks for anyone to move from one place to another. If the navigation is not crystal clear with menus not where they should, it them might frustrate users who would don’t think twice before making a switch.
4. Uninviting CTAs
The power of a Call to Action (CTAs) button is too much to ignore. It can decide the conversion rate of a website. Sadly, most websites don’t understand that, and end have having CTAs that are largely unattractive, unconvincing and above all, uninviting. What purpose of the CTA button when it does not instantly grab users attention! The button should have a simple design, and preferably a rectangular shape and a language that generates a sense of urgency. The audience should relate to the colour, design and copy of the CTA button as only this can have a positive effect on the conversion.
5. Use of stock photos
Websites using stock or generic photos are deemed less reliable by users in comparison to those using original imagery. Customers don’t take those websites seriously who use stock photos, so this should be kept in mind. The website imagery must be authentic and genuine as only this can help you win the trust and confidence of your customers. If you want to avoid UI design mistake, invest in original images and use them on the site to draw attention to the CTA button. The more genuine the photos the better user experience your site will deliver.
6. Slow page loading speed
Slow page loading speed is one of top UI design mistakes that a lot of websites do and suffer in the process. If your site does not load in less than two seconds, customers are then more likely to switch over to the next one, preferably of you competitor. Worse still, slow page loading speed could affect page views, lead to customer dissatisfaction, and both these have down the conversions. Plus, your site’s search engine ranking will also affect when it loading speed is slower than what customers expect.
7. Content overcrowding
Having too much text on the pages can actually distract users rather than keeping them hooked. After all, users these days are not interested in reading though blocks of text to get the message. Rather, you should focus on saying more in less content, and having a copy that creates emotional impact not verbiage. You can leverage web development India and keep creative content on the pages as this will minimize UI design mistakes for sure. This is how visitors will find your site interesting.